I have promised myself that when I grow up, perhaps, I will join Instagram and Snapchat. Because I am told that these are the most vogue platforms to socialize. Just recently I was talking with some of my colleagues about the fact that I used Meebo, yahoo messenger, MSN and they be like … dude, you are so old school!

Social media seems to be slaying our queens real hard, real bad. This is my personal opinion. I may be wrong on many counts. But let’s face the truth of it. Who knew of the word socialite 5 years ago today? The buzz word now for the season is “Slay Queen”.

I look at my soon to be 7 year old daughter and ask, will she cut the bill to build her own brand?

So this is what I envision of her brand:

Character: That my daughter will grow up having such an impeccable character that is characteristic of the prayer, protection and provision that I am making investment in her. Today we talk and enjoy daddy moments. It is my heart’s desire that I will remain “her model man” as she grows up. That she will be complete in herself. She will have the esteem that will make her “not want”.

Competence: I am keen to recognize that parents of the 20^th century put so much emphasis on the development of cognitive skills. We were taught to go for marketable jobs. If I did not listen very well to my teachers and parents, probably I would have done a BA in Political Science and Philosophy – and probably be influencing hard the street politics of KE – and not BSc Engineering. The ineptitude that goes without schooling is not my thesis here. All I desire is, that my daughter will grow in appropriate skills that will enable her thrive in life. If it be culinary skills, if it be theatre and literary arts, if it be fashion – she is welcome to pursue her dreams.

Compassion: I listened to a preacher who once said, we have a generation that can’t live for a cause. To imagine putting aside $10 a month towards charity and philanthropy is hard. Yet they will floss on the said IG platforms … “#holidayManenoz #HolidayatCosto #FunTimes #lazyingwithbae, #mymcm” and all manner of hashtags. Will my daughter find it in her heart the love for humanity and passion to help the destitute?

My daughter, you have a choice to build this brand or pursue being a Slay Queen. One who will pursue craze, fun, extreme adventure, shisha, madness. When I was growing up, the fashion thing for girls was … somebody remind me. Today, you aren’t in tune if you are not booby trapped. Forget excess cleavage. When Kylie Jenner, Vera Sidika become role models. It seems to me that the bra industry is headed for extinction just like the petticoat industry did.

One author put it that Slay Queens will be very quick to note the latest gossip in the fashion and hype industry and not even know what is happening in Syria or Central African Republic.

Daughter, I suggest spend time to grow your brand. There is still lots of fun having a mastery of yourself and rocking the world to God’s glory.